Senior Manager, Marketing

sgs-job-4111

Business Support
 California
product marketing
go-to-market strategy
messaging development
competitive positioning
content development
marketing campaigns
cross-functional leadership
OEM/PC ecosystem
AI PCs
stakeholder management

Contract - 06 Months

Senior Manager, Marketing leads product marketing strategy and execution for go-to-market initiatives, messaging development, and campaign planning in a technical personal computing and AI ecosystem. The role partners with cross-functional teams to build positioning, content, and marketing programs that drive product adoption and competitive differentiation.

Job Responsibilities:

  • Lead development and execution of go-to-market product marketing strategies and programs
  • Create product messaging platforms, use cases, white papers, and competitive positioning content
  • Partner with Product Management, Sales, Business Development, and Competitive Analysis teams to develop proof points and marketing narratives
  • Develop and maintain annual marketing plans, campaign calendars, and launch timelines aligned with product roadmap
  • Manage and coordinate marketing content development across PR, social media, editorial, and digital channels
  • Lead cross-functional initiatives for product launches, technology messaging, and campaign execution
  • Oversee and guide agencies and external partners in developing marketing content and assets
  • Manage budgets and ensure ROI-driven execution of marketing programs
  • Translate technical product knowledge (PC ecosystem, OS platforms, OEM hardware, AI PCs) into clear marketing messaging
  • Supervise and mentor team members and ensure delivery of key marketing objectives
  • Analyze market trends, competitive landscape, and customer insights to refine messaging and strategy
  • Collaborate with senior leadership on marketing strategy, business performance, and decision-making

Skills:

  • 6+ years (or equivalent) experience in Marketing, Communications, Product Marketing, or related field
  • Strong experience in go-to-market strategy and product marketing execution
  • Experience in technical domains such as PCs, laptops, operating systems, OEM hardware, or AI computing platforms preferred
  • Strong ability to translate technical concepts into customer-facing marketing content
  • Experience with competitive positioning and messaging development
  • Strong cross-functional leadership and stakeholder management experience
  • Experience managing agencies, campaigns, and marketing budgets
  • Excellent written and verbal communication skills
  • Strong analytical and strategic thinking capabilities
  • Experience working in fast-paced, technology-driven environments

Education/Experience:

  • Bachelor’s degree in Marketing, Communications, Business, or related field required (advanced degree preferred or may substitute experience as applicable)

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